yasmina safi —  photographer + creative director



My work comes from an interest in the everyday performance of womanhood and the ways we construct feminine identity. I explore the female relationship to her body and its resilience despite scrutiny and commodification.

I use disguise to reference psychological masking and the code-switching between public and private self. I also reference the imaginary audience phenomenon that shows women to be more aware of being watched by an invisible audience in comparison to men.

I am interested in our culture of observation, voyeurism in the digital age and the elements women use to shape our appearances and identities.

Read an interview with me here.

2022 Take me too, Casa Lü, Mexico City
2021 Come forth, Fireplace 409, New York, NY